Air Freshener (Apple)

USER PROFILE
Upper middle class house wife, newly married people with high disposable incomes. Commercially, mainly restaurants and institutions. Most users are brand loyal. Essentially used for the fragrance, kills germs and used a deodorizer.

GEOGRAPHICAL DISTRIBUTION
Urban areas

Air Freshener (Lime)

USER PROFILE
Upper middle class house wife, newly married people with high disposable incomes. Commercially, mainly restaurants and institutions. Most users are brand loyal. Essentially used for the fragrance, kills germs and used a deodorizer.

GEOGRAPHICAL DISTRIBUTION
Urban areas